Quickie from WSJ Heard on the Street. Lloyd Blankfein’s looking for PR opps:

Time for Lloyd Blankfein to surf Oprah’s sofa? Fiona Laffan, Goldman’s media-relations chief in Europe, Middle East and Africa, told a communications-industry event in London that the bank is considering a corporate-branding campaign to improve its battered reputation.

Part of the thinking, it seems, involves more exposure for the firm’s CEO. Mr. Blankfein has become a more public face in recent months. The bank has attempted to counter public ire over bonuses paid out during the crisis and any role Goldman had in creating it. Since February, the firm has used a section of its corporate website to respond to news coverage of the company.

But some at Goldman seem to have forgotten Tom Cruise’s infamous mishap. Ms. Laffan said: “There are people [at the bank] who think we should go on ‘Oprah.’ I’m not one of them.”

Oprah? Really? Okay, Laffan doesn’t want to see it, but you know we do. Maybe there’s a better place for him to start, though, so let’s do a poll. If Lloyd did the talk show circuit, tell us where you’d like to see him first:

The Tom Cruise incident, if anyone needs a laugh this afternoon (it’s still funny to me, at least):