It’s a good thing it wasn’t ladies that the guy above was trying to impress, because the Japanese government is undertaking a massive propaganda campaign to let men know that entourages and Escalades aren’t going to get you the girls. Ladies like government bonds:

Japanese women are seeking men who invest in government bonds, according to an advertisement being run by the Ministry of Finance.

“I want my future husband to be diligent about money,” a 27-year-old woman says in an ad being run in free magazines promoting a fixed-rate, three-year note that Japan started selling last week. “Playboys are no good.” She’s one of five women featured in the page, which says “Men who hold JGBs are popular with women!!”

We look forward to the corollary campaign in the United States, where Paris Hilton is draped across a settee in the lobby of the New York Fed, rolling on a pile of long-dated Treasury notes: “30-year bonds? That’s hot.”