There are enough people who will be telling you that the Dow’s foray about 11,000 today will be nasty, brutish and short, so we’re going to take this opportunity to be contrarian and provide you with a bit of – gasp – positivity.
An anonymous donor commissioned Charlie Robb of Charchin Creative (aka the guy who wrote those “God” billboards everyone either loves or loves to hate) to cheerlead similarly for the economy, and the result is the Recession 101 billboard campaign. The Outdoor Advertising Association of America – also known as “those billboard guys” – have something of a vested interest in keeping the economy running, seeing as they’re dependent on the whole advertising-consumption cycle, so they donated some of their fallow space to run the messages, and thus a campaign was born.
It makes sense, because hey, who wants to drive by snarky billboards that say “They’re Foreclosing On Your House Right Now,” “Honk If You’re Unemployed,” “Bet You Wish You Didn’t Tap Your Home Equity For That Vacation,” “Do You Live In That Car?”, “Lehman Died Because Dick Lied” or “Welcome To Shantytown”?
Also… think of the children:
Martin, the Netherlands // Apr 13, 2010 at 4:16 am
I liked the one about not scaring your children.
mr_clueless // Apr 14, 2010 at 1:10 am
Recession has ended long ago. Dow at 11K, Intel beats the street, taxpayers are recovering all their bailout monies… Only a permabear can ignore the pervasive sounds of merriment.
TARbot // Apr 16, 2010 at 11:08 am
Sounds rosy, Mr. Clueless.
You don’t own a house by any chance, do you?
mr3 // Apr 16, 2010 at 12:44 pm
Come on doomsters, the measurements of our economy’s fake responses to our fake economic stimuli are compelling. Besides, no government spokesperson has ever made a fake prediction about a swift recovery. Now get out there and start borrowing and spending that fake money.