For those banksters whose bonuses got paid out in stock this year instead of cash: Let them eat steak! Smith + Wollensky’s new ad campaign:
The chain, which does a significant chunk of its business with financial professionals and for corporate lunches, is keenly aware of its clientele’s evolving cash flow status — and its trickle-down effect on the service industry.
The ad, from agency Walrus, New York, puts it to the suits in appropriate tongue-in-cheek fashion: “This bonus season has taken an unexpected turn, with the large banks paying out their bonuses not in cash, but in company stock. Its effects on the local economy could be catastrophic, leaving large tracts of land in the Hamptons and Martha’s Vineyard undeveloped, legions of real estate brokers, personal shoppers and pet psychiatrists unemployed and massive amounts of steak and lobster uneaten.”
Yep, you can trade your NYSE or NASDAQ stock certificate for a dry-aged chunk o’ cow, and you’ll be eating much better than this kitteh:




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