Chuck Schwab Wouldn’t Hit It

July 10th, 2009 by alyx · 3 Comments · cnbc


CNBC has been touting “Porn: Business Of Pleasure” for the last couple weeks, which you’d think would be good news for ratings. However, unfortunately, it looks like the documentary is going to involve a lot of pulling out. Wait, get your mind out of the gutter. I’m talking about ADVERTISERS, silly:

EXCLUSIVE – CNBC’s porn special – yes, a CNBC porn special – is ready for its Wednesday premiere, but not everyone is turned on. “Porn: Business of Pleasure” will give viewers who normally want to know about things like oil futures “an unprecedented behind-the-scenes look inside the multibillion dollar pornography business.”

Sounds fun right? Not for the all-important business of sponsors.

According to multiple sources, Charles Schwab, a regular sponsor of the 5pmET Fast Money program (as well as others) pulled its sponsorship from the program after a preview segment made it seem like Schwab was associated with the sex doc. Melissa Lee, anchor of Fast Money, also hosts the “Porn” special.

Worth noting that Chucky hasn’t bailed on CNBC, just on this particular program. But maybe Schwab would’ve felt better about the special if all the skin-flick actors were rotoscoped?

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