Third time wasn’t the charm for Trump magazine. Vocus reports it has once again died in a fire:

Trump Magazine, the official luxury magazine of Donald Trump’s properties worldwide, is no longer being printed, according to the magazine’s former publisher. The Trump Organization’s Web site lists the magazine as still being published, with Lauren Bogage of Niche Media as publisher and contact. But Bogage told inVocus in an e-mail that the magazine has ceased.

Trump Magazine was launched in late 2007 as a joint venture by the Trump brand and Ocean Drive Media Group (now Niche Media Holdings LLC), targeting affluent readers in major U.S. markets. The quarterly magazine saw early success, cashing in on the booming advertising market for yachts and other high-end commodities.

Trump Magazine had an approximate circulation of 100,000 and was the third incarnation of Donald Trump’s eponymous publication. Trump World debuted in 2002, losing $5 million by 2005. In 2006, the magazine was overhauled by Premiere Publishing Group, and its title changed to Trump Magazine. Donald Trump walked away from Premiere in 2007, teaming up with regional luxury publisher Niche Media for the magazine’s third go-round.

Fail.

Even better, this comes out on the same day that WSJ takes a look at how Donald Trump values his empire:

…he does “mental projections.”

“My net worth fluctuates, and it goes up and down with markets and with attitudes and with feelings, even my own feeling,” he told lawyers in the December 2007 deposition.

So, mentally, he may have been perhaps projecting that Trump Magazine had a value of greater than zero. But, not the case. Also good for the lulz:

Mr. Trump was asked whether he has ever exaggerated in statements about his properties. “I think everybody does,” he said in the deposition. “Who wouldn’t?”

To quote The Reformed Broker: “That’s fantastic.  I think that’s the method AIG’s auditors used to evaluate the CDS book’s risk…feelings and attitudes.”

But… feelings and attitudes don’t keep supermodels in your pants, Donald, so we hope we’re not just taking for granted that you have assets of value other than your brand.  And we’re sorry about your mag, dude. I can’t imagine where I will go now to read about designer jets.